Step 1

Immersion

Five-step method and tools

This step involves coming into contact with the sensory and emotional world of museum audiences. The aim is to create a picture of the various profiles present in the chosen context.

Such profiles, which are commonly referred to as personas, help define the purpose of the mediation. To do this, you will need to enlist your empathy.

PRISM makes tools available for this step that will help you create snapshots of your audiences that take state of mind, psychological traits, personal motivations and digital habits into consideration.

PRISME | Step 1: Immersion

Here are three tools to assist you.

Use this tool and sharpen your sense of observation, sensitivity and critical eye as you yourself explore a mediation context.
Self-observation chart

When you observe visitors in a mediation context, stay alert to their behaviours and use this tool to note down any elements that draw their attention.
Observation notes

To supplement your observations, conduct interviews with members of the targeted audiences to reveal tacit aspects about their lifestyle habits and inner lives.
Example questions