Step 5
Testing
Five-step method and tools
This step involves developing a testing protocol to evaluate hypotheses and make recommendations.
Central to this step is a sampling of representatives of the target audience who are willing to experience a prototype.
Testing includes cycles of iteration to improve the experience map for the public.
Step 3
Exploration
Look for new ideas and innovative digital solutions, in order to draw up design specifications.
Step 4
Formalization
Create an experience map for each persona, so as to determine key moments and problematic features.